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Magnum ice cream
Advertisement: 14 Sep 2000
By: PeteJohnston

If you wake up to your clock radio in London and think you are having a surrealistic dream, don't be alarmed; you're probably just hearing one of The Tape Gallery's newest radio spots. Pete Johnston created two morphs in the service of "Magnum" ice cream—a brand of ice cream specifically targeted to men. One ad features a sweet-voiced choir boy morphing into a low-voiced Barry White sound-alike. The other features a vacuous lady with a posh accent morphing into a man with a Cockney accent and surplus of attitude (played by none other than Tape Gallery's managing director, Lloyd Billing). The point of the ads? Eating this ice cream will make you more masculine! To complete the irony, actor Steven Fry intones the final slogan "It'll make a man of you."

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----- Revision r1.2 - 25 Jun 2004 - 15:14 GMT - JeanLewis
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