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Oreo Cookies
Advertisement: 12 Mar 1997
By: Lance Massey
N/A

http://www.neuropop.com/facilities.html

Sound designer Lance Massey used Kyma on the sound track for a national ad compaign for Nabisco's Oreo Cookies with blue filling. He describes the two Kyma sounds he designed as follows: "The main sound took a drum loop as its input. An amplitude follower was then attached and used to drive the pass frequency of a high pass filter, which of course was filtering the drum loop. It's a subtle, but very useful effect, kind of gave the loop just a little added crunch. The second sound wasn't nearly as important in the mix, but is a lot more interesting from a design perspective. To create a unique 'swooping' effect, I sampled the vocal group singing a unison descending line. I used the output of the frequency tracker to drive the formant frequencies of the two formant element (multiplied by 3 and 5 to try and isolate those harmonics). I recorded that to disk, chopped off the end, then used the time/frequency scaler to stretch the final result to the appropriate length."

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