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Peace and Serenity
Advertisement: 01 Dec 2001
By: Randy Bobo
N/A

http://www.i777.com

Randy Bobo at Independent Studios in Milwaukee has been using Kyma to produce original music for TV and radio commercials. For instance, in a new Robert W. Baird (investments, stocks and bonds etc...) radio commercial called "Peace and Serenity," Randy used Kyma to morph from chanting Tibetan monks into a bass line at the beginning of the spot, and then back into monks at the end. In another Baird radio spot entitled "Dogs," he used a variety of Kyma effects to process dog barks, creating a rhythm bed over which real dog barks build into a cacophony of Kyma-manufactured electric k9's. Similarly, in a Dremel TV commercial, he processed power tools through Kyma to achieve a "slightly different" kind of power tool. This spot is currently airing nationwide in the US for the big Christmas "Sellabration." Kyma was also featured in last year's campaign for Norlight Telecommunication's "Techno Jungle" which mangles wild animals with digital sounds resulting in crazy computer creatures.


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